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Fendix Media, a digital media agency, prides itself on offering unrivalled digital access to the NHS, assisting trusts with direct revenue generation through the placement of targeted adverts across the NHS intranet. Over the last couple of years, Fendix Media have grown rapidly and now offers digital media products to almost every major NHS trust in the UK.
As Fendix Media has grown, so too has its desire to increase the sophistication of its ad placement strategies. This led to a requirement to centralise information about advert operations, sales, ad placement, clicks, click-throughs, as well as data on end users. By centralising, analysing, and visualising this information, Fendix Media believe they will be able to offer better targeting, pricing, and placement strategies to their customers.
As is typical in a rapidly growing and evolving business environment, IT strategy struggled to keep up. This meant data was siloed across numerous disparate and disconnected sources. In order to improve their ad placement strategies, all of this data needed to be brought together into a single central repository.
Colibri were approached to deliver a solution to this problem in the quickest and most cost-effective manner, leveraging a Cloud-First, AWS-native set of technologies.
After a series of initial workshops with key stakeholders and data owners, we were able to craft the design for a cutting-edge integration layer, leveraging the latest cloud-native technologies, including AWS Glue and Redshift. Having pitched the solution delivery to Fendix Media’s IT and business leadership, we were given the green light to build the new integration suite, data warehouse, and business intelligence layers.
In just six short weeks, Colibri Digital was able to integrate ten completely disconnected, geographically dispersed data sources into a centralised data warehouse and apply a business intelligence visualisation layer on top.
The delivery of a state-of-the-art data warehouse and business intelligence suite allows Fendix Media’s Sales and Ad Ops teams to perform self-service analysis of ad performance and placement strategies in real time. Fendix Media are now able to accurately forecast the performance and cost of different ad placement strategies using the cutting-edge analytics layer delivered by Colibri Digital.
As an additional bonus, the Sales team can now share real-time dashboards with end customers, illustrating the performance of their ad campaigns. Previously, a customer would have to telephone a sales representative, who would then need to request a manually generated report from the IT team.
Reduced to within 6-second lead time
Faster predictions on customers' needs and capturing new opportunities
+ 20 headcount in the data team
Unlock growth, efficiency and innovation through data and AI
Turning raw data into actionable, competitive insight
Modernise with purpose. Transform with data. Scale with AI
Intelligent solutions built for real-world business impact
Empowering cloud-first operations with confidence
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